Introduction
"InSightive
1.0" product which talks about data, enable us to make informed decisions.
The way InSightive helps to determine success and failure is always based
primarily on the numbers. We derive great value from the stories that numbers
tell , yet we rarely consider the significant of how we present them . So main
purpose of this document is to learn some design practices which make our
InSightive more effective .
Since number cannot
speak for themselves .Number have an important story to tell , and it is up to
us to help them to tell it .Time is wasted struggling to understand the
meaning and significance of numbers -
time that could be better spent doing something about them . Some best
practices can solve this problem. Table and graph are usually the best means to
Communicate Quantitative information() .we
should think critically and creatively about the design of the table and
graphs. There is no Single correct solution to the task at hand but we have one
which give us an optimal way to express our data. With the advent of various
tool everyone can produce reports of Quantitative information in the form of
table and graphs But we have lost sight of the real purpose of
Quantitative displays : to provide the
reader with important , meaningful and useful insight. To communicate
Quantitative information effectively requires an understanding of the number
and the ability to display their message for the accurate and efficient
interpretation by the user .
As the presenter of Quantitative Information ,
it is our responsibility to do more than sift through the information and pass
it on ;we must help our users gain the insight contained therein . We must
design the message in a way that leads the readers on a journey of discovery , making sure that
what's important is clearly seen and understand . The right numbers have
important stories to tell . They rely on us to find those stories , understand
them and then tell them to other in a way that is clear , accurate , and
compelling.
Tables and graph of
Quantitative business information can be
used for four purposes:
- Analyzing
- Communicating
- Monitoring
- Planning
When you use tables
and graphs to discover the message in data , you are performing analysis .
When you use them to
pass a message on to others , your purpose is communication
.
When you use them to
track information about performance , such as the gain /loss or quality of
treatment , you are engaged in monitoring
.
When you use them to
predict and prepare for the future , you are planning
.
Although tables and
graphs are both vehicles for the preparing information visually , the role that
visual perception plays in reading and interpreting the information presented
differs significantly for the tables and graphs. Graphs are perceived almost by
our visual system while table interact primarily with our verbal system .with
graph we see the pattern and relationship as a whole but in tables information
stored sequentially , reading down columns or across rows , comparing this
number to that number, one pair at a time .So neither method of Quantitative
display is better than other, but each is better than the other for the
particular communication task , and both play a vital role.
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